From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, [...]