Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. On rare occasions, they are needed [...]
How do you get new prospects and customers when companies and people are pulling back on spending in a recession — when businesses are laying people off or stopping their hiring process when the economy is uncertain? Many CEOs, vice [...]
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. [...]
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … [...]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to [...]
