Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using with its higher costs, antimarketing restrictions and less targeting, resulting in low ROI … or whether you’d be better off putting your cash elsewhere … [...]
Multichannel marketing will increase response by 84%. For example, combining direct mail and digital marketing to the same names. There are two ways we do this. The second, most marketers know nothing about. Traditional Multichannel Strategy: Create a Transactional Data [...]
For selling a product or service … For lead generation or sales … For consumers or B to B marketing … The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough [...]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over two million of the most active investors follow the [...]
Most traditional agencies create "branding" art and copy: beautiful design with clever copy. But it's not what motivates your prospect to respond. Direct response marketing is based on the science of what makes advertising effective and why. Using tried-and-true rules, [...]
