by Craig Huey | Oct 31, 2017 | Advertising & Marketing, Blog, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Sales made from Christmas shopping and gift giving in 2017 are expected to rise 4-5% from 2016. Total holiday sales are anticipated to reach $1.4 to $1.5 trillion. Christmas is coming soon. Are you ready with an effective marketing strategy? The November-January... by Craig Huey | Oct 9, 2017 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
In case you missed “22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers,” you can still watch a replay of this free, no obligation webinar here. Don’t miss the opportunity to discover secrets and tactics you can use to... by Craig Huey | Sep 13, 2017 | Advertising & Marketing, Hurricane Harvey, Hurricane Irma, Integrated Marketing
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy recommendations … extend to Florida and states... by Craig Huey | Sep 13, 2017 | Advertising & Marketing, Integrated Marketing
Bing Ads has launched two important audience targeting features that let marketers connect with buyer-intent customers. One feature is the in-market audience. The other feature is for custom audiences. Bing’s in-market audiences let marketers target prospects who... by Craig Huey | Sep 13, 2017 | Integrated Marketing
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Let’s take a new product launch that demanded a 16-step process to achieve its breakthrough success. You can watch my video review by... by Craig Huey | Sep 13, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Integrated Marketing
Accountability matters. For every client, we require accountability. What is the cost per lead? What is the cost per sale? Most ad agencies don’t require accountability. The result? Waste! For example, a major bank had banner ads on 400,000 sites. Then just 5,000... 