by Craig Huey | Aug 30, 2017 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This powerful rule can overcome objections. This powerful rule can supercharge your profits. It’s called The Rule of Three. When writing direct mail,... by Craig Huey | Aug 30, 2017 | Advertising & Marketing, Integrated Marketing
I love new marketing channels and I’m now positioning my clients to try Amazon Spark if Amazon opens up. Spark is a shoppable social network being tested. Amazon has a great database filled with incredible marketing intelligence. So, how can a marketer use it? Spark... by Craig Huey | Aug 30, 2017 | Advertising & Marketing, Facebook/Social Media, Integrated Marketing
Facebook, Google and other social media companies market with direct mail. And they are looking for businesses just like yours, too. Googles current business-to-business piece is a personalized mailing with the following for its Google AdWords: “Right now, people are... by Craig Huey | Aug 22, 2017 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
One of the most powerful marketing strategies to: Cut through the clutter Get the attention of your target audience Generate high response… Is using a 3-D campaign. It’s one format many marketers are not aware of, or they overlook. I use it for both consumer marketing... by Craig Huey | Aug 22, 2017 | Advertising & Marketing, Integrated Marketing
The selection of the proper postal and email lists is one of the most critical elements of any direct response program. Unfortunately, too many people involved in promotional programs for their products and services do not give proper time and consideration to the... by Craig Huey | Aug 22, 2017 | Advertising & Marketing, Integrated Marketing, Test Results, Website/Landing Page Strategies and Tactics
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a typical blue text link for its add-to-cart option. A second version used a big orange button. When the test results came in, the big...