I’ve told you how we are using Informed Delivery for our clients (See “New Direct Mail Super Response Booster"). This is where millions of consumers get a daily email telling them what is in today’s mail – including direct mail [...]
The magalog is: One of the most powerful direct marketing tools ever devised Increases response for consumer or business-to-business marketing Can be used for lead generation or direct sales This unique direct mail tactic consistently improves response for a mature [...]
The U.S. Postal Service (USPS) is financially hemorrhaging … wasting your tax dollars … and heading for a massive $65 billion taxpayer bailout. Why? Because of the inefficient and self-serving actions of: The American Postal Workers Union Politicians who crave [...]
Sometimes what’s old is new. Now, an innovative new format called retromarketing is helping our clients to generate new leads and powerfully increase response. The Challenge One client came to us, looking for a new mailing format. They had [...]
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful [...]
