by Craig Huey | Dec 19, 2017 | Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
Few marketers have tried the direct mail tabalog, but it is a powerful way to break through the clutter and help you dramatically increase your profits. With a coated-stock cover, the tabalog stands out because of its unique size—enlarged from typical magazine... by Craig Huey | Dec 11, 2017 | Advertising & Marketing, Blog, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
One of the most effective ways to increase leads and sales for both B to B or B to C is the unique and little-known “magalog.” The magalog is essentially an infomercial in print. They are full-color, glossy publications that look like a magazine that are especially... by Craig Huey | Dec 5, 2017 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
Direct mail is full of rules. Follow them and you’ll profit. Break them and you’ll depress response. These rules aren’t arbitrary—they’re based on years of multiple and thorough testing. Simply put, the 40/40/20 Rule is: 40% of your direct mail success depends on... by Craig Huey | Nov 28, 2017 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business... by Craig Huey | Oct 24, 2017 | Advertising & Marketing, Latest Direct Mail
Long Copy almost always works better than short copy. It’s true. Landing pages, video, direct mail – all media have shown a counterintuitive truth: long copy beats short copy. Almost always. Take a look at this 5-way test, which shows how long copy in a direct... by Craig Huey | Oct 17, 2017 | Blog, Case Studies, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new direct response program. They tested two different direct mail options. The first solution was a traditional mailing package. It made use of a... 