by Craig Huey | Dec 5, 2017 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
Direct mail is full of rules. Follow them and you’ll profit. Break them and you’ll depress response. These rules aren’t arbitrary—they’re based on years of multiple and thorough testing. Simply put, the 40/40/20 Rule is: 40% of your direct mail success depends on... by Craig Huey | Nov 28, 2017 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business... by Craig Huey | Oct 24, 2017 | Advertising & Marketing, Latest Direct Mail
Long Copy almost always works better than short copy. It’s true. Landing pages, video, direct mail – all media have shown a counterintuitive truth: long copy beats short copy. Almost always. Take a look at this 5-way test, which shows how long copy in a direct... by Craig Huey | Oct 17, 2017 | Blog, Case Studies, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new direct response program. They tested two different direct mail options. The first solution was a traditional mailing package. It made use of a... by Craig Huey | Oct 9, 2017 | Blog, Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is you have to... by Craig Huey | Oct 3, 2017 | Advertising & Marketing, Blog, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to...