Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of [...]
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs, and make pro-and-con lists. But here is the real fact every marketer should know: [...]
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why. Best of all, they increase response, evidenced by [...]
I recently gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today… as well as new megatrends. Every reader should [...]
