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Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional [...]
CBS has sold out of all its Super Bowl advertising inventory by November 2023. A 30-second ad was going for between $6.5 million and $7 million, the same as 2023. The Super Bowl is at Allegiant Stadium in Las Vegas. [...]
The revenue for Alphabet has now been publicly made, which shows a reversal from a downward trend to an upward trend in its revenue. Alphabets overall ad revenue for the period hit $65.5 billion, an 11% digital ads increase. Google’s [...]
Caleb will speak at Natural Products Expo West in Marriott Platinum Ballroom 1 and 2 on March 13th, 2024, over “Three Overlooked Marketing/Advertising Strategies.” The Natural Products Expo West is the leading trade show in the natural, organic, and healthy [...]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
