For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page and email conversion series are powerfully optimized for mobile users to get a great click-through and conversion rate. Here are [...]
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail format actually plays a live video when you open it up. Using powerful direct response copy and art, the videolog [...]
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers have already purchased something from you before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. [...]
The difference between a winning political candidate and a losing political candidate…is usually the marketing. Today’s political marketing is in some ways more advanced than consumer and B2B marketing. Winning candidates don’t need more money – they need to use [...]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In [...]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles and [...]
Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with your offer. But you should always test different headlines to see what will get the best response. I recently did [...]
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism distract prospects’ attention from lead generation or buying, and destroy [...]
The V.I.V.A.™ (Valuable Information, Value-Added) direct marketing system is designed to: Dramatically increase your sales and profits Set your company apart with a Unique Selling Proposition (USP) Create a “branding” effect to help you gain market share Overcome skepticism and [...]
First timers – those that are brand new inquiries or subscribers to a free newsletter – should be treated differently in your email and sales process. The first 30 days for your new email subscribers, lead or customers are the [...]
