A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture [...]
The bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat the competition. Are you up to it? Mailing out a bookalog direct mail piece might be the bold strategy to help [...]
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate. Direct mail retargeting (DMRT) allows you to identify the physical addresses of your landing [...]
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now [...]
If you love liberty, then you won’t want to miss what I’m about to tell you. It’s a piece of exciting news about the nation’s largest conference for libertarians and conservatives….joined by over 2,000 liberty-loving Americans….and 250+ speakers. It’s FreedomFest [...]
Box and subscription marketing is exploding...and our experience using direct response marketing to become successful is unmatched in the industry. Caleb Huey, our VP of marketing strategy, recently met with David Bakey of Harry’s, a B2C men’s grooming brand. Here’s [...]
I’ve gotten calls about our new breakthrough, the videolog. It’s a video placed in a direct mail format, and let me tell you… It’s powerful. You open the mail piece and watch the video begin to play surrounded by persuasive [...]
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate into a powerful increase in profits. I have created over 100 renewal and conversion series. These are critical to your [...]
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can't [...]
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
