Great Copy increases your response. Great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then, make sure to change [...]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to [...]
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is [...]
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the [...]
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception of your product or service in light of competition, [...]
