Famous direct response marketer and legendary copywriter David Oglivy once said that 5 times as many people read your headline as read your ad copy. And unless your headline sells your product, you’ve wasted 90% of your advertising dollar. This [...]
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn things around. That was the case with a unique product: an investor’s newsletter. The needs of the investment newsletter The [...]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, and too few leads will follow. What you need is a landing page! Landing pages have: Strong direct response copy [...]
Marketing to parents and grandparents must cut through the media clutter. That’s why I created a magalog for GeoSafari. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the [...]
U.S video advertising will triple by 2020. Also, Amazon is integrating one-click shopping on its Amazon video. This is a huge breakthrough to supercharge sales!
