FreedomFest 2016 [Video]
I hope you’ll come and join Shelly, Caleb, and me at this year’s FreedomFest. It’s a great program. It goes from July 13 to July 16. And I’d love to see you and talk to you there. I’ll be [...]
United States Post Office: Return to Sender
If the United States Postal Service (USPS) were a business, it would declare bankruptcy. But wait … it’s supposed to be a business, and it could be profitable. But it never will be as long as it remains a government [...]
8 Rules for Pre-Roll Success: The Dramatic Growth—and Promise—of Pre-Roll Advertising
I love video and TV commercials. Having created over 300 with hundreds of tests, it’s a powerful channel to greater profits. When Ronald Reagan deregulated the antiquated rule that outlawed infomercials over thirty minutes long, we were among the first [...]
Direct Mail and Buckslips—Consider This Response-Boosting Component
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, [...]
Increasing Response: What Font To Use?
You can increase your response to your marketing if your copy is: Powerful direct response copy. And Easy to read. To make it easy to read, you have to use the right font. It’s a simple thing, but you’d be [...]