I love video and TV commercials. Having created over 300 with hundreds of tests, it’s a powerful channel to greater profits. When Ronald Reagan deregulated the antiquated rule that outlawed infomercials over thirty minutes long, we were among the first [...]
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, [...]
You can increase your response to your marketing if your copy is: Powerful direct response copy. And Easy to read. To make it easy to read, you have to use the right font. It’s a simple thing, but you’d be [...]
Your homepage or your landing page’s first goal is to immediately engage and guide your prospects. Most homepages and landing pages are anti-marketing sites, with numerous distracting links and unclear navigation. Remember—If your homepage or landing page isn’t drawing your [...]
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra [...]
