Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs, and make pro-and-con lists. But here is the real fact every marketer should know: [...]
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the [...]
Times of economic turmoil, uncertainty, or crisis can impact your leads and sales across all marketing channels and segments. Your audience’s perception of the economy and the things that are important to them, the things you look for, in making [...]
The Federal Trade Commission has just updated its guidelines on endorsement ads. They are the first changes to the FTC’s Enforcement Guide since 2009. Fake reviews, virtual influencers, and tags in social media are all covered in these new rules. [...]
Amazon Prime Day has emerged as a global phenomenon, attracting millions of online shoppers seeking irresistible deals. Originally introduced to celebrate Amazon's anniversary, Prime Day has now evolved into a massive retail event that spans over multiple days, allowing businesses [...]
