Key Takeaways: Specific details in email subject lines significantly improve response rates. Statistics and percentages make claims more believable to prospects. This principle applies to headlines, body copy, and subject lines. A subject line with a concrete gain percentage outperformed [...]
Key Takeaways: Headlines are profit levers, not creative flourishes. Direct beats clever in marketing for leads or sales. Longer headlines usually outperform short ones for B2C or B2B. Response numbers dramatically increase credibility and response – it’s 75% of the [...]
Key Takeaways: The return address on your envelope can make or break your direct mail campaign. Including titles like "Vice President" signals solicitation and reduces open rates. Use only a name and address—no titles—to create intrigue and boost opens. Test [...]
Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect [...]
