Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if you do it right. We recommend it and see the results. That’s why Henkel’s Schwarzkopf Keratin Hair Color tried it, [...]
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… [...]
Let me share one of the most common confusions among marketing directors and company presidents — it’s what is the best possible media format or channel to use in your marketing. You have many marketing channels or media options but [...]
Instagram Removes Shopping Tab: Part of Meta’s Continuing War on Advertisers? 4 Things You Should Know
