Two significant events will impact your marketing costs…and your response rate…in the coming months. Election 2020. The upcoming election will not be good for non-political marketers and advertisers. For example, “Super Tuesday” is the second week of March. That means [...]
I have produced over 400 TV commercials and videos. Among the 90 awards that I have won, many are for TV and video. I’ve seen many mistakes in creating a TV commercial. The list can be quite long. But there [...]
Why does some sales copy fail, while other copy creates amazing success? Reasons can vary from readability…to believability….to clarity. The following 7 tips will expand on how to create effective sales copy for direct mail, email, landing pages, video scripts [...]
The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other channels is one powerful tool: The Transactional Data Matrix (TDM). The TDM has transformed marketing because it drives algorithms with [...]
If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you market to raise funds for an organization…. Whatever you use marketing for…. You need to know about new breakthroughs in [...]
