To win in direct mail, you must stand out from the clutter … avoid the trash basket … You must be more valuable to your prospect than they are to you in the form of sales. Easier said than done, [...]
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, [...]
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen [...]
To maximize your lead conversions, you need a powerful “conversion series.” A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of [...]
