Top 10 DMU Articles of 2019
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of [...]
The #1 Direct Mail Tactic To Create Credibility, Increase Sales, and Boost Profits
To win in direct mail, you must stand out from the clutter … avoid the trash basket … You must be more valuable to your prospect than they are to you in the form of sales. Easier said than done, [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, [...]
Mobile Marketing: 7 Marketing Truths That Can Make You More Money
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen [...]
Turning New Leads into Sales: Igniting 100% Increase in Conversions for Midwest Center for Stress and Anxiety
To maximize your lead conversions, you need a powerful “conversion series.” A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. [...]