You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options [...]
For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page and email conversion series are powerfully optimized for mobile users to get a great click-through and conversion rate. Here are [...]
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail format actually plays a live video when you open it up. Using powerful direct response copy and art, the videolog [...]
Christians were being massacred in the Middle East. They were being killed for their faith, kicked out of their villages and brutally attacked. It was horrific. So, I was asked by Congressman Dana Rohrbacher to help him with efforts that [...]
The difference between a winning political candidate and a losing political candidate…is usually the marketing. Today’s political marketing is in some ways more advanced than consumer and B2B marketing. Winning candidates don’t need more money – they need to use [...]
