If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you market to raise funds for an organization…. Whatever you use marketing for…. You need to know about new breakthroughs in [...]
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics to an information-hungry and/or skeptical prospect. And they get through to people because the format is unexpected. The magalog is [...]
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance at your subheads and highlights. Some may read every word and decide. Some may skim and decide. But your prospect [...]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy [...]
The fusion of digital marketing and direct mail has made it possible to target your prospects – and get a response – like never before. For the first time, you can identify and reach your “perfect prospects” who are most [...]
