Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to [...]
Why do most ad response marketing campaigns fail? Because ad agencies and copywriters use image advertising, not direct response advertising. It’s a deadly mistake. Here's a video that explains the difference, and why direct advertising is the way to go [...]
Finally, did you see these case studies? Marketing Turnaround—TheStreet.com Marketing to the Wealthy—Barry Kaye and Associates Starting from Scratch to Becoming a Household Name—True Religious Jeans How to Dominate a Market—Health Alert Turning a Start-up Into a Million Dollar [...]
Your homepage or your landing page’s first goal is to immediately engage and guide your prospects. Most homepages and landing pages are anti-marketing sites, with numerous distracting links and unclear navigation. Remember—If your homepage or landing page isn’t drawing your [...]
(Credit: Sun Chlorella USA) Let me tell you about an incredible, new product launch, and what made it successful. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. A Japanese entrepreneur, George Higashida, could [...]
