Launching a new online product can be fun and profitable, or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your gains. The secret: follow the proven direct marketing rules. I got a call [...]
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges occurs when a company wants to project a certain image, but not sacrifice response. Let’s look at an [...]
I got a call seeking help. The marketing director needed more leads … and higher conversion rates. The Morningside resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects—primarily golfers. The resort had [...]
While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique, designer quality bedding for children. She solved this dilemma by creating her own original, limited edition bedding sets [...]
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it turn browsers into buyers? It should. In fact, [...]
