Google Shock!
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a fourth ad is now shown above the organic search results, and up to three ads are shown at the bottom [...]
10 Great Copy Tips for Online and Offline Marketing!
In previous issues, I have talked about the importance of using only great direct response copy for online and offline marketing. Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response
Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. But because they produce such a powerful response, marketers should. In direct mail, the most common formats are: Envelope mailings [...]
Video Marketing: PowerPoint v. Action/Drama–12% Spike
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” [...]
Direct Response Radio: 15 Mega-Profit Tips for Success
Go for Radio (Credit: Timothy King) If you thought that direct response radio was fading out, remember the phrase coined by Mark Twain: “The rumors of [...]