Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at choosing a great headline from a better headline? TEST: Three headlines were created to entice prospects to try an online [...]
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a [...]
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% [...]
A basic principle of email and direct mail is that the signer of your letter impacts its success. For example, “Marketing Director” or “Sales Manager” as title does not do as well as “President” or “Research Director.” We recently did [...]
Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer. However, how much more of a response do you think you would [...]
