This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a headline test, and then work backwards to find out which elements increased response. But we’re not going to tell you [...]
Customers like the in-store experience. They want to meet kind sales associates, try out the merchandise for themselves, and work with experts to help them find the best items. Online merchandisers are trying to provide as close an experience as [...]
I love the new integrated marketing strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) to the names you’re mailing to. Send banner ads to the same target audience you are marketing [...]
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why? Best of all, they increase response, according [...]
Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at choosing a great headline from a better headline? TEST: Three headlines were created to entice prospects to try an online [...]
