I love the new integrated marketing strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) to the names you’re mailing to. Send banner ads to the same target audience you are marketing [...]
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why? Best of all, they increase response, according [...]
Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at choosing a great headline from a better headline? TEST: Three headlines were created to entice prospects to try an online [...]
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a [...]
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% [...]
