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How A Multichannel Marketing Campaign Helped A Company Dramatically Expand and Grow [5 Steps To Success And Marketing Profits]

Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The [...]

By |2025-04-04T07:11:31-06:00January 24, 2025|Magalog, Multichannel Marketing, ROI, Video|

Videolog Produces 14% Response Rate: Perfect Marketing Tool

A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw [...]

Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?

Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the [...]

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