Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% [...]
Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service [...]
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and more larger companies are coming in. Magellan AI says podcasting's biggest advertisers spent a combined $49,523,300. Two-thirds of the top [...]
