envelopes

Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?

Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far [...]

By cdmginc|2018-07-23T11:59:20-06:00July 23, 2018|Latest Direct Mail, New Strategies and Tactics|

Testing Corner: Does Envelope Color Make a Difference?

Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing one variable (such as teaser copy, price, offer, or format) you can see what makes [...]

By cdmginc|2017-01-03T15:21:14-06:00January 3, 2017|Advertising & Marketing, Direct Response Copy Tips|