It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives. Four of them very directly: Alphabet, Microsoft, Amazon.com, Facebook – and Apple indirectly. These five tech companies are the most valuable stocks in the [...]
Google and Facebook are employing more human reviewers to cut down on fake news on their social media sites. They believe the “human touch” will improve the overall quality of online content distribution. They hope these steps will also improve [...]
If you use powerful direct response video on Facebook, you’ll get more leads or sales. Here are 4 “musts” for a successful campaign: […]
There are two ways to create a look-alike audience. Both are producing awesome returns for my clients: Transactional data. This way is based on thousands of transactional data. These are purchases that can create powerful audiences which are clones of [...]
