Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a 5-star plan when writing your sales letters. The 5-stars are: Story, Feasibility, Urgency, Benefit and Plan. Here is an example: [...]
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear winner. And on occasion, there’s a grand slam! Case in point: How about a headline that wins by an average [...]
It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This powerful rule can overcome objections. This powerful rule can supercharge your profits. It’s called The Rule of Three. When writing [...]
I love new marketing channels and I’m now positioning my clients to try Amazon Spark if Amazon opens up. Spark is a shoppable social network being tested. Amazon has a great database filled with incredible marketing intelligence. So, how can [...]
I just completed another webinar – which will make 4 in the last couple of months. Concise, actionable insight designed for company presidents and marketing directors. You can choose from: General (Every Reader): “18 Amazing New Trends in Marketing and [...]
