Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for this holiday season is set to between 4.5 and 5% more than last year...despite the pandemic. The November-January season is [...]
So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results [...]
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing [...]
Entrepreneurs and company presidents are often confused … even overwhelmed … with choosing the most impactful and cost-effective ways to: Generate leads and convert them to sales Bring in new customers faster and more cost-effectively Dominate their market with an [...]
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options [...]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects [...]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail. But we [...]
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating [...]
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer [...]
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity crowdfunding, but the content is for all marketers. Besides explaining crowdfunding/the JOBS Act, the book gives a concise action plan [...]
