power words

Copy Tip: The Most Powerful Word You Can Use in Your Sales Copy (and it’s not “Free” or “You”)

If you want to sell more of your products or services, start using the word “because” in your sales copy – it's the most powerful word you can use. It has surprising selling power when used to tell your prospects [...]

By cdmginc|2019-05-14T15:19:07-06:00May 14, 2019|Direct Response Copy Tips, Successful Marketing Campaigns|

Direct Response Copy Tip of the Week: Hot Words that Boost Response

When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid [...]

By cdmginc|2017-11-28T11:53:49-06:00November 28, 2017|Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics|