The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has [...]
Response to marketing campaigns often increases when you are relevant and current with what's going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding [...]
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion...is your leads. I've worked with companies through 5 recessions. Here is what I've learned: Your database [...]
As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to dominate the market for years to come. How you market in a recession is vital to your future. Recently, myself [...]
