The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other channels is one powerful tool: The Transactional Data Matrix (TDM). The TDM has transformed marketing because it drives algorithms with [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful [...]
Let me share a powerful way to enlarge your universe of quality prospects … and increase your response. The Transactional Data Matrix (TDM) is the latest, most advanced method to create powerful look-a-like audiences and to maximize response with custom [...]
