Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite.
Often when I speak at direct marketing conferences, I’ll offer a free 15-minute consultation or a free subscription to my newsletter, which is packed with direct marketing tips.
Recently, an online test was conducted to see what would entice people to sign up for a free email newsletter.
Test A: The landing page listed all the benefits of subscribing to the “very valuable newsletter.”
Test B: This offer was for both, a free subscription of the newsletter and a free “Special Report.”
The second offer proved to be the clear winner, generating a 55% response in sign ups. The first offer generated 17% response.
Why do you think Test B received a higher response? Call me at 310-212-5727 or email firstname.lastname@example.org.
Also see: Why does CDMG do add testing for you