Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with your offer.
But you should always test different headlines to see what will get the best response.
I recently did a Facebook advertising campaign for FreedomFest, the nation’s largest conference for libertarians.
For this campaign, I ran one test for a retargeting ad that featured Candace Owens – the leader of “Turning Point USA.”
Both ads featured the same image of Candace, but with different headlines.
Ad 1 said, “Don’t forget: Your ticket to FreedomFest.”
Ad 2 said, “Reserve your seat today for FreedomFest 2019.”
Which ad do you think performed better?
If you guessed ad 2, you’re right.
Ad 2 got twice the response rate of ad 1.
Why do you think ad 2 did better? Leave a comment below!
If you’d like to learn about how you can create a powerful Facebook advertising campaign, give me a call at (310) 212-5727 or email Caleb at firstname.lastname@example.org.