Digital Marketing is changing fast.

Here are 8 under-the-radar digital trends we use to help companies grow.

You should too.

How many of these are you now using or adjusting your strategy?

Trend # 1. Costs Increasing.

Digital marketing spending is increasing, but advertising cost on traditional digital mediums like Google and Facebook are increasing also.

The increase in digital cost is decreasing many marketers ROI.

But new alternative digital channels and products are producing great ROI, such as pre-rolls, addressable TV, and geofencing… expect to see major growth in these areas.

Trend # 2. The Cookie is dead, Long Live the Cookie

Cookie apocalypse: the depreciation of third-party cookies and look-a-like modeling is upon us.

1^st party cookies/data is here to stay currently. Understand that its 3^rd party cookie tracking that is experiencing a slow painful death.

Look and see how you can build your data to provide you with more names on your own database including interests, segments, and demographic information to allow you to better target your audience.

Trend # 3. Don’t be fooled by impression numbers or even engagement.

What counts is bottom line results of quality leads or sales.

Accountable advertising is essential for scientific marketing growth of your products or services. It’s all about cost per lead or cost per sale – not views, impressions, or “engagement”!

Trend # 4. Video Repurposing.

Your landing page, digital ads, and emails should have video. It results in high response.

The next big trend is the video repurposed for pre-rolls, VSL’s, Rumble, and more.

Trend # 5. Influence the Influencer.

More and more marketers are targeting influencers with digital ads, remarketing, geofencing and other media.

A campaign to a targeted group of influencers is a powerful strategy to increase your reach and multiply sales.

If you can identify enough influencers, setup a strategic campaign just to them.

For example, if you have an investable product consider investor influencers.

Target the 2,000 investable newsletter writers in America for a targeted message about your product.

Watch them write about it for huge impact of new leads and sales.

Trend # 6. Informational Marketing Is Generating More Response Than Ever.

Longer copy rewards marketers with great response content-driven sales.

It allows your prospect to see valuable information and specifics, plus a powerful story.

Google loves this strategy.

We call it “VIVA,” Valuable Information, Value Added…

Google rewards information rich, long copy content.

Part of the benefit is the multiple opportunities to backlinks, keyword variations… all on your landing page for longer user sessions.

Use multiple pages for a broad keyword offering.

Trend # 7. Integrated Multichannel Marketing.

Send the same marketing message to your targeted audience with digital ads, pre-roll, addressable TV, Facebook, direct mail, email, and more.

Want to see how it works? Get my book The New Multichannel, Integrated Marketing: 20 Trends for Creating A Multichannel, Integrated Campaign to Boost Your Profits Now.

Trend # 8. Facebook Inconsistent Review Process

Facebook does not provide much information behind the causes for ad rejection and disapproval. That paired with a long list of vague ad guidelines and a very strict approval process, this can lead businesses missing out on a large channel. Also, continual disapproval can lead to restriction in your ad account and/or your Facebook page.

Apple – “Ask not to track” button cost meta over $10 billion in advertising revenue so far crushing revenue net income (36%).

To get the audio book, click here.

You can also order it on Amazon, here.

Watch your response enjoy a powerful increase.

Questions on these or need help? Call Michael at 615-993-4647 and see how we can help.