AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention.

After you’ve got their attention, then prove why it’s in their best interest to respond.

After they are interested, your curious prospects will want a full description of your offering. By describing the benefits of your product or service, you can show your readers how your offer will improve their lives.

Then comes persuasion. Persuasion goes beyond simply presenting interesting information. You must convince prospects that responding to your offer is in their best interest.

After you’ve made your claims, provide proof. Today’s skeptical prospects demand that you prove your statements. Back up your sales pitch with cold, hard facts and testimonials.

Finally, close. Summarize the benefits and the offer, and pair them with your call to action (CTA).

This copy formula provides a good foundation for writing effective direct-response copy for digital, electronic, or print media.

If you have questions, call Michael at 615-933-4647 or email [email protected] for a free consultation.