Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without.
Finally, we tested the headlines.
Here are our results:
- We know editorial ads work better than design/display ads.
- Including a photo/video increased response. In this case, the video image increased response by 48%.
- Testing headlines/ads is always critical. Headline A: Facebook missed it! Google wants it! Received 18% more click-throughs than headline B, The Great Mobile App Bidding War.
If you’d like to create response-boosting ads for your next campaign, let’s talk. Call 615-933-4647 or email Michael at [email protected].
