Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I recently did a campaign for a [...]
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators buy it for their [...]
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, [...]
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have [...]
