New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point [...]
That’s what Ken Gerbino said about my latest book. The book’s focus is on investment/financial marketing – specifically, equity crowdfunding. However, it’s a concise, quick overview for any marketer or company president no matter what your product or [...]
For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list. But Hillary Clinton has done a unique [...]
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test important variables to see what works best – what can increase response. But there is one thing I’ve tested [...]
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far [...]
