If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse. If you use newsprint for a newsalog, [...]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. Controversial? Yes – for many marketers. But it’s been proven time and time again that one of the little-known [...]
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have [...]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer [...]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. [...]
