The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $65 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change [...]
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity crowdfunding, but the content is for all marketers. Besides explaining crowdfunding/the JOBS Act, the book gives a concise action plan [...]
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” [...]
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in [...]
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that [...]
