Longer headlines get more response than shorter headlines. The more words and more characters done right means more clickthroughs for your online ads. This direct response rate has just been verified by a recent study of short vs. long headlines. [...]
I recently completed these three mini bootcamp video/webinars. It’s just like getting three days of intense training in about 45 minutes. Each video is concise with actionable advice you won’t find anywhere else. Each is specifically designed for presidents and [...]
Testing is the cornerstone of direct response marketing. Variables in any campaign must always be tested—that’s why direct response marketing is called “Accountable Advertising” or “Scientific Advertising.” You can test headlines, components, email subject lines, different websites for banner ads, [...]
Prospect hesitation equals death for your marketing. As soon as a prospect hesitates, chances are your offer is lost forever. With that in mind, make sure you look over every direct mail piece, email, landing page, and ad you create [...]
Some are predicting Blockchain will transform the way we market. Let’s call it marketing for Web 3.0. Will it impact you? Or just fizzle into an impractical idea? Or something in between? Here are 12 critical facts every president and [...]
