The video megatrend continues to transform marketing. Why? For one good reason: Video done right can dramatically increase your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in [...]
Effective headlines are key to a high response rate. But do you know how to write them? Here are 3 guidelines to keep in mind for powerful direct response copy. 1. Be direct. Convey a clear benefit so [...]
At first, it looks like a pop-up, but it’s not. The floater is true to its name—it’s a separate document floating on top of a web page. (It’s also sometimes called a pop-over.) The look can be achieved right in [...]
Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three critical direct response rules you should follow at the start of your presentation. For any direct mail campaign, the way [...]
Amazon is the world’s largest online retailer but it’s not typically known as a digital advertising company. However, it’s estimated that Amazon’s ad revenues will total $1.65 billion this year—less than Google or Facebook, but still placing it #5 on [...]
