You’re one of the 98% if you’ve never considered a “bookalog.” What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right, your prospects won’t [...]
Here comes the Bucket Bridage! (Credit marineonstcroix.org) Every direct response piece you write—whether it's a magalog, direct mail piece, email, website, banner on Facebook, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To [...]
Multimedia? (Credit: SuccessWise.com) So, does multimedia improve email response? We tested our email campaign by sending to: Email names only Email names that also go a direct mail piece, banner ad, and Facebook ads. What were the results [...]
In the next month, I will be giving talks on marketing, politics, and economics. Here are the next two events where I will be speaking: 1. ANGEL MONEY MARKETING LIVE - LOS ANGELES June 26, 2016 @ 9am: "Secrets to [...]
I hope you’ll come and join Shelly, Caleb, and me at this year’s FreedomFest. It’s a great program. It goes from July 13 to July 16. And I’d love to see you and talk to you there. I’ll be [...]
