Companies wanting to raise capital privately or accelerate becoming a public company now have tremendous opportunity. It is a powerful tool for expansion. I’m now working on about 10 campaigns. There are two major ways of raising capital by marketing [...]
You can increase your response to your marketing if your copy is: Powerful direct response copy. And Easy to read. To make it easy to read, you have to use the right font. It’s a simple thing, but you’d be [...]
I just completed an integrated campaign that follows this model: Here is one of the emails going to the same direct mail target: See the marketing press image above. Powerful response booster. What to boost your direct [...]
Finally, did you see these case studies? Marketing Turnaround—TheStreet.com Marketing to the Wealthy—Barry Kaye and Associates Starting from Scratch to Becoming a Household Name—True Religious Jeans How to Dominate a Market—Health Alert Turning a Start-up Into a Million Dollar [...]
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a [...]
