Why do most ad response marketing campaigns fail? Because ad agencies and copywriters use image advertising, not direct response advertising. It’s a deadly mistake. Here's a video that explains the difference, and why direct advertising is the way to go [...]
Unbelievable! Under current law, Law enforcement only requires a subpoena in order to force email service provides (ESPs) to turn over the contents of your email accounts. Any communications more than 180 days old are open for retrieval without your [...]
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, [...]
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an [...]
There-dimensional (3-D) mailers are just flat-out fun. I’ve sent scissors, puzzles, treasure chests filled with coffee and even rare coins as part of a 3-D direct mail package. And the best part? When done right, your prospects are practically guaranteed [...]
