To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. Mailing out a bookalog direct mail piece might [...]
Example of a Great Homepage: EverNote Here’s a great exercise: Pretend you’re a typical prospect and visit your campaign’s homepage with no preconceived notions. Where do your eyes go first? Are you steered toward anything? Or is it [...]
And speaking of mobile marketing, here is a video brief “Mobile Marketing and your Profits.” About 2 minutes. Click here. https://www.youtube.com/watch?v=YuZB7VMrd4E
Need a critique of your current marketing? I’d be happy to give you a brief critique for free or an in-depth full critique. Email me at [email protected] or call me at (310) 212-5727.
Election 2016 is heating, and for the first time in decades, California is going to be influential in deciding who the general election nominees will be. So, don’t forget to block out California from your upcoming marketing campaigns, from May [...]
