I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is [...]
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of inflation and recession… Your product is unheard of… Your target audience is especially skeptical… And it’s a big ticket item, with a starting price [...]
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending [...]
In 2020, The US Financial Services sector spent over $23 billion in digital advertising across all Digital Channels, according to Emarketer. This trend is expected to continue into 2021 and beyond. With so many financial sector businesses targeting the same [...]
Harvard Business School's Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched into markets each year, of which around 95% of those products fail. Christensen goes on to point out one flaw [...]
