Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of [...]
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs, and make pro-and-con lists. But here is the real fact every marketer should know: [...]
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why. Best of all, they increase response, evidenced by [...]
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t [...]
