Copy Tip: The Destructive Copy Mistake You Should Avoid [A Powerful Copy Rule That Will Boost Response]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a fatal blunder in starting copy on a video script, direct [...]
Craig & Caleb’s Action-Packed New Speech, Marketing Health And Wellness D2C: 10 Trends For Marketing Profitably Through A Recession [If You Are Going To The Expo Health, See Craig Live]
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8, 2023 over “Marketing Health and Wellness D2C: 10 Trends For Marketing Profitable Through A Recession.” Expo West will have Celsius, Whole Foods, Beyond, nutritional supplements, health products, food, and [...]
The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the case in times of economic turmoil. By using these rules, [...]
Boosting Email, Landing Page And Direct Mail Response: 6 Overlooked Copy Tactics To Lower Risk, More Leads or Sales
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your landing page, direct mail letter, or email needs one little-known copy secret that will increase your response. It's a strategic salutation. Tactic # 1. Your first choice is to use [...]
Using Preemptive Copy to Ease Their Worries In A Recession/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of rising prices and uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case if they are unfamiliar with you. Often, when a prospect [...]
Copy Tip: The Destructive Copy Mistake You Should Avoid [A Powerful Copy Rule That Will Boost Response]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy [...]
Craig & Caleb’s Action-Packed New Speech, Marketing Health And Wellness D2C: 10 Trends For Marketing Profitably Through A Recession [If You Are Going To The Expo Health, See Craig Live]
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March [...]
The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to [...]
Boosting Email, Landing Page And Direct Mail Response: 6 Overlooked Copy Tactics To Lower Risk, More Leads or Sales
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your [...]
Using Preemptive Copy to Ease Their Worries In A Recession/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of [...]