E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and retailers, including Farfetch, Signet Jewelers, Shein, Perry Ellis, and Prada. [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE to see a short video.) Take a [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then make sure to change a passive voice to an active voice. Don’t write, [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing [...]