How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and [...]
Multichannel Digital Ads: What is the Best ROI Today?
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If you want to maximize your response, make sure you test [...]
E-commerce Video Breakthrough: Check out Hilton Hotels’ 10 Minute Ad
Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos. Our experience is the longer the video, the more you sell. For example, TikTok will introduce 15-minute-long uploads – and focus more on how e-commerce brands not only engage their audiences but retain viewers and help facilitate [...]
Podcasting: Videos Or Audio? 3 Things You Should Know
Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video app to watch a podcast by 60% of people They [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, [...]
How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. [...]
Multichannel Digital Ads: What is the Best ROI Today?
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in [...]
E-commerce Video Breakthrough: Check out Hilton Hotels’ 10 Minute Ad
Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos. Our experience is the longer the video, [...]
Podcasting: Videos Or Audio? 3 Things You Should Know
Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that [...]