E-commerce: The Unstoppable Boom — 5 Things Every President and Marketer Should Know
E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available at the time to grow companies and launch products. Today the options are many and multiplying every year… And what is fueling much of our ad agency’s digital strategies is [...]
7 Marketing Strategies Every President and Marketing Director Must Know to Survive, Win and Dominate Your Market
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the importance of marketing smart… and marketing smarter than your competition. [...]
Testing Corner: Offering a Little Something Extra Can Go a Long Way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free subscription to my newsletter, which is packed with direct marketing [...]
Copy Tip: Present Information in Easy-to-Understand Charts and Graphs
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce your copy (specifically comparisons, ratios and percentages) with a chart or graph that visually represents your content. It will increase your credibility, readership, understanding… and response. And make sure you [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 [...]
E-commerce: The Unstoppable Boom — 5 Things Every President and Marketer Should Know
E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available [...]
7 Marketing Strategies Every President and Marketing Director Must Know to Survive, Win and Dominate Your Market
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” [...]
Testing Corner: Offering a Little Something Extra Can Go a Long Way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to [...]
Copy Tip: Present Information in Easy-to-Understand Charts and Graphs
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]