Copy Tip: Don’t Say “Trust Me.”
Most Advertising messages assumes the prospects or clients accept a “trust me” copy approach. There is no verification of claims. No proof. No backup of claims. Here’s the problem: Your prospects aren’t going to trust you just because you tell them to. You actually have to earn that trust in [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
Most advertising follows a very important rule. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success, but largely ignored. The rule? Make sure your headlines and copy have the strongest benefit right up [...]
The Year of Reg. CF: All You Should Know About Crowdfunding Trends
Investment capital raised under Regulation Crowdfunding (Reg. CF.) just topped $2 billion. It has risen so fast that just two years ago, it was $1 billion. The second billion was raised in just two years. It doubled in one year! It took approximately five years for the crowdfunding industry to [...]
Warning to Marketers: Here’s What’s Happening with Political Ad Buys That Will Decrease Your Response and Increase Your Media Costs—Here are 10 Things You Should Know
Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary and “swing” states, and just as bad response rates are going down because of so much advertising clutter and distraction. Here are 10 Things You Should Know… 1) The election [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in an online world. In fact, one of the fundamental rules [...]
Copy Tip: Don’t Say “Trust Me.”
Most Advertising messages assumes the prospects or clients accept a “trust me” copy approach. There is no verification of claims. [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
Most advertising follows a very important rule. Break the rule, and you get a lower response. Follow the rule, and [...]
The Year of Reg. CF: All You Should Know About Crowdfunding Trends
Investment capital raised under Regulation Crowdfunding (Reg. CF.) just topped $2 billion. It has risen so fast that just two [...]
Warning to Marketers: Here’s What’s Happening with Political Ad Buys That Will Decrease Your Response and Increase Your Media Costs—Here are 10 Things You Should Know
Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy [...]